I Am Woman
A two-poster visual statement about strength, softness, and taking up space.
2023
Branding, Digital
overview
An anthem too big for one sheet
An anthem too big for one sheet
A protest poster series built from Helen Reddy's 1971 anthem, fragmenting the song across the set so that no single sheet holds it. Display type is cropped at the edges, words break, continue, and finish on a neighbouring poster, forcing the eye to move across the whole wall to read the lyric.
A single call-to-action sheet carries the full text and the details of the march along with lyrics to the full song.
This poster is evidence that graphic design can be both intimate and loud, a message made material.
Reddy wrote "I Am Woman" in 1971 because she couldn't find a song that said what she wanted to say. Fifty-odd years later the anthem hasn't aged into nostalgia — it has aged into a document, which is a stranger fate. The rights it was written toward are not settled, and in several places they have moved backwards. Reprinting the lyric now isn't an act of commemoration. It's a reminder that the song still describes something unfinished, and that "in numbers too big to ignore" was never a statement of fact — it was an instruction.
A protest poster series built from Helen Reddy's 1971 anthem, fragmenting the song across the set so that no single sheet holds it. Display type is cropped at the edges, words break, continue, and finish on a neighbouring poster, forcing the eye to move across the whole wall to read the lyric.
A single call-to-action sheet carries the full text and the details of the march along with lyrics to the full song.
This poster is evidence that graphic design can be both intimate and loud, a message made material.
Reddy wrote "I Am Woman" in 1971 because she couldn't find a song that said what she wanted to say. Fifty-odd years later the anthem hasn't aged into nostalgia — it has aged into a document, which is a stranger fate. The rights it was written toward are not settled, and in several places they have moved backwards. Reprinting the lyric now isn't an act of commemoration. It's a reminder that the song still describes something unfinished, and that "in numbers too big to ignore" was never a statement of fact — it was an instruction.
Lyrics from "I Am Woman" (1971), written by Helen Reddy and Ray Burton.
Lyrics from "I Am Woman" (1971), written by Helen Reddy and Ray Burton.
Lyrics from "I Am Woman" (1971), written by Helen Reddy and Ray Burton.
Concept
Still an unfinished song
Still an unfinished song
Reddy wrote "I Am Woman" in 1971 because she couldn't find a song that said what she wanted to say. Fifty-odd years later the anthem hasn't aged into nostalgia, it has aged into a document, which is a stranger fate. The rights it was written toward are not settled, and in several places they have moved backwards.
Reprinting the lyric now isn't an act of commemoration. It's a reminder that the song still describes something unfinished, and that "in numbers too big to ignore" was never a statement of fact, it was an instruction.
Reddy wrote "I Am Woman" in 1971 because she couldn't find a song that said what she wanted to say. Fifty-odd years later the anthem hasn't aged into nostalgia, it has aged into a document, which is a stranger fate. The rights it was written toward are not settled, and in several places they have moved backwards.
Reprinting the lyric now isn't an act of commemoration. It's a reminder that the song still describes something unfinished, and that "in numbers too big to ignore" was never a statement of fact, it was an instruction.