Eco Taschen

Eco Taschen was a women-led sustainable brand focused on eco-conscious, oxo-biodegradable packaging for everyday essentials such as sanitary bags, pamper bags, fridge/freezer bags, trash bags and garment bags.

2024

Branding, Digital

overview

My Role

My Role

As a Design Intern, I contributed to digital content and product packaging that reflected the brand’s environmental values while engaging a wider audience through visual storytelling.


As a Design Intern, I contributed to digital content and product packaging that reflected the brand’s environmental values while engaging a wider audience through visual storytelling.


MY CONTRIBUTIONS

Instagram Content

Instagram Content

I designed a series of social media posts and story templates that translated Eco Taschen’s sustainable values into a cohesive and recognizable digital identity. The goal was to create a feed that felt natural, relatable, and rooted in the brand’s eco-conscious ethos while remaining visually engaging.

Below are selected posts that showcase the visual direction and tone I worked on for the brand’s Instagram presence.

COMMUNITY ENGAGEMENT

TNS x Taschen

This collaboration between Eco Taschen and TNS (The New School), my high school in Lahore, Pakistan, started as an idea I proposed during my internship. I wanted to create something that combined community engagement with sustainable design, using my connection with TNS to bring together shared values of creativity, environmental responsibility and education.

The concept focused on a community clean-up drive that highlighted the brand’s eco-friendly trash bags while encouraging students and local residents to take part in hands-on environmental action.

COMMUNITY ENGAGEMENT

This collaboration between Eco Taschen and TNS (The New School), my high school in Lahore, Pakistan, started as an idea I proposed during my internship. I wanted to create something that combined community engagement with sustainable design, using my connection with TNS to bring together shared values of creativity, environmental responsibility and education.

The concept focused on a community clean-up drive that highlighted the brand’s eco-friendly trash bags while encouraging students and local residents to take part in hands-on environmental action.

PRODUCT DESIGN

Packaging Designs

As a design intern at Eco Taschen, I contributed to the development of packaging concepts for upcoming product lines. I supported the design team in creating visuals that reflected the brand’s commitment to sustainability and clean, functional design.

I helped refine graphic details to highlight the recyclable nature of the materials, focusing on clarity and function through minimal graphics, thoughtful type placement, and a balance between practicality and aesthetics.

PRODUCT DESIGN

Packaging Designs

As a design intern at Eco Taschen, I contributed to the development of packaging concepts for upcoming product lines. I supported the design team in creating visuals that reflected the brand’s commitment to sustainability and clean, functional design.

I helped refine graphic details to highlight the recyclable nature of the materials, focusing on clarity and function through minimal graphics, thoughtful type placement, and a balance between practicality and aesthetics.

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